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A Dinosaur Family Explains Information Architecture

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Our entry for the Explain IA Contest. Shot and directed by Nate Bolt and Kate Nartker who make these weird videos for fun as Beep Show. This one was for for Bolt | Peters. Starring Audrey as "daughter" and Frances James as "mother."

Huge thanks to everyone that helped. Especially Cyd Harrell for loaning us her amazingly talented 5yr old daughter Audrey and to Audrey for being amazing. Our special guest star Lou Rosenfeld, and to Jesse James Garrett for his thoughts at IA Summit '09. Script by the esteemed Tony Tulathimutte who right now is laughing, always laughing. Thanks to Paul Octavious for remote art direction. The lego Falling Water belongs to Laura G and Men's Wearhouse. Intro Music is La Traviata Libiamo, purchased royalty-free from Stock Music, and Rick only lasts nine seconds, which should fall within fair use. Ask Girl Talk about that.

Production Details. Shot on a Canon 5D Mk2, with a seamless backdrop, and two 300w neutral lights - one in a soft box. Edited in After Effects CS4 and iMovie '09. Kate made the characters from blu-tack of different colors, & other types of art supply store clay. 

Comments

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Andrew Crow  Pro User  says:

That sums it up nicely. Good job. +3 internets for you.
Posted 6 weeks ago. ( permalink )

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janegrl_inc  Pro User  says:

Love this
Posted 6 weeks ago. ( permalink )

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dennis b says:

Too awesome for words.
Posted 6 weeks ago. ( permalink )

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Brett_Lutchman says:

Excellent.
Posted 6 weeks ago. ( permalink )

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SeanCrowe says:

simply amazing
Posted 6 weeks ago. ( permalink )

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kimlaama  Pro User  says:

I love dinosaurs and information architecture.
Posted 6 weeks ago. ( permalink )

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Fabio Sirna  Pro User  says:

Each time someone ask me what's my job, I will send them the link to this movie! Thanks :)
Posted 6 weeks ago. ( permalink )

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periodicdesign  Pro User  says:

This is hilarious! I love it!
Posted 6 weeks ago. ( permalink )

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brownorama  Pro User  says:

Dinosaurs are extinct. Does that mean...?
Posted 6 weeks ago. ( permalink )

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bmevans80  Pro User  says:

Love it!!
Posted 6 weeks ago. ( permalink )

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benry says:

A fantastic and entertaining look at the topic.
Posted 6 weeks ago. ( permalink )

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Freqnc  Pro User  says:

hehe classic! :)
Posted 6 weeks ago. ( permalink )

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James Macanufo  Pro User  says:

oh man i want dinosaurs to explain everything to me.
Posted 6 weeks ago. ( permalink )

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laura_ward  Pro User  says:

you guys must have called Louis Rosenfeld for that quote right after he had explained IA to me for like the 1000th time...
Posted 6 weeks ago. ( permalink )

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insashi  Pro User  says:

congrats

the best I have seen so far in flickrland
Posted 6 weeks ago. ( permalink )

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Marc Benslahdine  Pro User  says:

Great !

--
Seen in the interestingness archives. (?)
Posted 6 weeks ago. ( permalink )

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Trev vG says:

Fantastic... lol
Posted 6 weeks ago. ( permalink )

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Pete Wendel says:

After explaining what I do to many places this week, this was so timely and refreshing. Wonderful stuff!
Posted 6 weeks ago. ( permalink )

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Exploring Earth  Pro User  says:

this is totally hallarious...
Posted 6 weeks ago. ( permalink )

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Chiliberto  Pro User  says:

Ha! Great! I'm going to use Lou's definition from now on!
Posted 6 weeks ago. ( permalink )

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CannedTuna  Pro User  says:

fantastic... "hey Lou whats this IA stuff again... " very funny.
So tell me what is IA ? ;)
Posted 6 weeks ago. ( permalink )

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G_iG_i  Pro User  says:

ahahaha
thanks!
Make me smile to start the day!
Posted 6 weeks ago. ( permalink )

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ilovewalkman  Pro User  says:

haha

Seen on Fluidr
Posted 6 weeks ago. ( permalink )

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photon tamer  Pro User  says:

Hahaha, brilliant!
Well done, congrats on explore #1, well deserved.
_____________________
reply with darckr?
Posted 6 weeks ago. ( permalink )

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CMa  Pro User  says:

LOVE it! haha next time when people ask what I do I'll just forward this to them.
Posted 6 weeks ago. ( permalink )

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Dunny  Pro User  says:

It turned out amazing!!! Congrats on #1 Explore! : )
Posted 6 weeks ago. ( permalink )

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Iris Digital  Pro User  says:

I loved....I feel like this every day...Perfect....
Posted 6 weeks ago. ( permalink )

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Iris Digital  Pro User  says:

Now... a have a video to send to my mother...thanks very much
Posted 6 weeks ago. ( permalink )

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7asoon | Photography  Pro User  says:

lol
Posted 6 weeks ago. ( permalink )

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Chris Farnum  Pro User  says:

Well played, folks! And it even includes a RickRoll - nice!
Posted 6 weeks ago. ( permalink )

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Erroba  Pro User  says:

The programmer does all the IT work anyway, always ...
Posted 6 weeks ago. ( permalink )

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lorenzociel says:

Ja
Posted 6 weeks ago. ( permalink )

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lorenzociel says:

H.aj
Posted 6 weeks ago. ( permalink )

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The CharBrew  Pro User  says:

Hysterical! I think you nailed it. The beeped quote and the RickRoll made my day!
Posted 6 weeks ago. ( permalink )

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desnyc  Pro User  says:

Hilarious!
Posted 6 weeks ago. ( permalink )

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r.AI (-)  Pro User  says:

Yeah.... this is good stuff...

Thanks for making me laugh!
Posted 6 weeks ago. ( permalink )

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tsegrrl  Pro User  says:

nice!
Posted 6 weeks ago. ( permalink )

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Maestro tartaruga says:

Beautiful!!
Posted 6 weeks ago. ( permalink )

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joshdamon  Pro User  says:

Wow -- that's the geekiest thing I've experienced all weekend, and that includes all the #ixd10 tweets, a trip to the comic book store, and a discussion with my brother-in-law about regression curves in maths. Awesome!
Posted 6 weeks ago. ( permalink )

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jah~  Pro User  says:

LOL. Now I know...
Posted 6 weeks ago. ( permalink )

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erin_designr  Pro User  says:

omg! classic.
Posted 6 weeks ago. ( permalink )

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davecorun  Pro User  says:

great job!
Posted 6 weeks ago. ( permalink )

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eemilyclairee says:

that was amazing.
Posted 5 weeks ago. ( permalink )

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albertofs says:

so funny!
Posted 5 weeks ago. ( permalink )

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a.k.a. Flash  Pro User  says:

OMG, this is #$&! awesome.
Posted 5 weeks ago. ( permalink )

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kylesoucy  Pro User  says:

Got my vote!
Posted 5 weeks ago. ( permalink )

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strottrot  Pro User  says:

Hilarious!!!
Posted 5 weeks ago. ( permalink )

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NightApe  Pro User  says:

Gold! Love it
Posted 5 weeks ago. ( permalink )

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josh_atl says:

FTW indeed. bravo!
Posted 5 weeks ago. ( permalink )

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bobulate  Pro User  says:

After being tired of explaining IA for a million years, I can't seem to stop watching this.
Posted 5 weeks ago. ( permalink )

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Wrgzee-Wrok Sons says:

Hi, I'm an admin for a group called Youth Are United!, and we'd love to have this added to the group!
Posted 5 weeks ago. ( permalink )

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LOlandeseVolante  Pro User  says:

What a striking image! The colors are so beautiful!

Seen in Explore.
Posted 5 weeks ago. ( permalink )

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Dan Cuellar says:

Very Cool
Posted 5 weeks ago. ( permalink )

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lwcavallucci  Pro User  says:

Best, most fun explanation. Ever!
Posted 5 weeks ago. ( permalink )

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szulima  Pro User  says:

Love it!
Posted 5 weeks ago. ( permalink )

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laRuth  Pro User  says:

Love it
Posted 5 weeks ago. ( permalink )

SunnySierra [deleted] says:

I've never heard of information architecture, but that was brilliant anyway! nice job
Posted 5 weeks ago. ( permalink )

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jocelyn_edin says:

Clumpers clumping.
Posted 5 weeks ago. ( permalink )

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Lou says:

Goddamn clumpers clumping...
Posted 5 weeks ago. ( permalink )

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Sun Sunich says:

A bit hasty, but great anyway! :D
Posted 4 weeks ago. ( permalink )

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Brendan Gallagher  Pro User  says:

"Ask Girl Talk about that". Nice :)
Posted 4 weeks ago. ( permalink )

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Designing Web Interfaces  Pro User  says:

Yep, you nailed it!
Posted 4 weeks ago. ( permalink )

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sameerhere  Pro User  says:

That is funny. In fact i was today trying to make a relationship diagram between all these derived fields of HCI and all kinds of job titles coming up in these years. Did you heard of Usability Designer... haaaa
Posted 4 weeks ago. ( permalink )

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aviana2  Pro User  says:

Congratulations on Explore #1!
Posted 4 weeks ago. ( permalink )

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rmadigan says:

Am I the only one who hates this? Who's the audience? Not buyers of IA I hope...
Posted 4 weeks ago. ( permalink )

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Afonso Loubach says:

cool.
Posted 4 weeks ago. ( permalink )

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sgoralnick  Pro User  says:

you know you got a good thing going when the haters make shell accounts just to leave a single comment!
Posted 4 weeks ago. ( permalink )

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boltron-  Pro User  says:

Thanks everyone!! And Steph - that's a great point. Hadn't thought about it that way but YEAH. .
Posted 4 weeks ago. ( permalink )

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lgalli says:

Bravi!
Posted 3 weeks ago. ( permalink )

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kateruttr  Pro User  says:

How did I miss this?!?! Awesome.
Posted 3 weeks ago. ( permalink )

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carlosgustavo  Pro User  says:

Couldn't have put it better myself.
Very ludic work. Congrats to both.
Posted 3 weeks ago. ( permalink )

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Playkill says:

That was funny. Great work!
Posted 3 weeks ago. ( permalink )

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Rex Roof  Pro User  says:

still made no sense.
Posted 3 weeks ago. ( permalink )

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john_terrell says:

great video and great idea, but the "mother" talked so fast I could hardly hear what she said
Posted 3 weeks ago. ( permalink )

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Katral  Pro User  says:

Great job!! Love this!!
Posted 2 weeks ago. ( permalink )

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icanseeit says:

So what you're saying is: IA is a complete waste of time, and it means nothing.... OK.
(And it wasn't that funny either...)
Posted 1 week ago. ( permalink )

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view photos Uploaded on February 4, 2010
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People in this video

  • Lou Louis Rosenfeld

  • jjg Jesse James Garrett

  • xepht frances james

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