BODYAMR first launched a range of promotional T-shirts as a collaboration with London band "The Soho Dolls", and launched exclusively at Colette, Paris. The next season, the brand went on to preview its first collection at London Fashion Week 2006, with a small salon show in partnership with Les Trois Garcons and images by photographer Emma Summerton. Tom Ford wrote "BODYAMR, give me a job!", as the brand was hailed by VOGUE as "...one of the best kept secrets of Fashion Insiders...". Progressive seasons have seen further collaborations with Christian Louboutin who released "The BODYAMR" shoe, whilst the Fashion Council's for London, Berlin and Dubai have previously chosen BODYAMR pieces to promote and publicise their Fashion Weeks in global campaigns. Over 7 seasons, BODYAMR has developed a cult like loyal following for it's refined simplicity, signature drape with brace and is sold in selected stores around the world including Harrods, Harvey Nichols Internationally, and some the world's leading boutiques. Staying true to BODYAMR's ethos, the London studio produces hand finished pieces, and limited edition collections which are released seasonally in partnership with key stockists, stimulating strong sales and targeting clients seeking one of a kind collectables. Produced in London the main collection is delivered with each piece numbered out of its limited production run, keeping the coveted brand unique. This season, BODYAMR will preview its SS10 collection on September 21st at Somerset House.
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