This is a Press photo from 1937 that has been trimmed down from a larger photograph sometime during its life. On the back is typed the following: “Tattoo / Tattooing. Because they believe that tattooing makes them beautiful many Japanese women endure the painful process without an opiate. They spend hundreds of dollars in this manner." Roto 9/26/37.
From an earlier newspaper article using another image from the same photo-shoot: “Deft coloration of their bodies with symbolic figures is considered by some Japanese women as an addition to their beauty, and they undergo painful applications of pigment despite the fact the practice is disapproved by authorities…” July 4 – 1937 Roto.