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Web Biz FAIL

Web Biz FAIL by Benjamin Chun.
Oh, do you want to actually READ THE GRAPH in this here image? Well, just buy a handy "Pro Account"! Gee, thanks, let me get right on that. Actually, maybe I'll go look at a web site that doesn't actively try to PREVENT me from looking at it.

Attention web site people: it's 2009. Creative Commons happened already. Wikipedia happened already. If you're going to be all Expert's Exchange about this thing, you're going to end up relegated to that ass end of the internet where no one clicks on your search results because you're just using your content as a big link-baiting advertisement.

And actually, it's not even YOUR content! You're just sharecropping your USERS content -- content which, since you just recently started this lock-up, they didn't think would be hidden when they uploaded it. Sure, I'm sure it's legal by the technicalities of the license agreement that no one reads. But it's not how your site used to work, and it breaks the spirit of the implicit contract you have with your users. And it breaks the community's spirit.

I don't get why people with good stuff on Instructables wouldn't just delete their articles and take them somewhere else that doesn't have a lame paywall. Seriously, people, it's your content. Why are you letting someone else try to monetize it... by HIDING it from everyone else?

Here's a not-new idea: Why don't you offer me a POSITIVE BENEFIT for buying an account (like the ability to comment, or rate up/down, or access to contests, or different ways to browse/search the content, or whatever) instead of TAKING AWAY the basic functionality from your site and then trying to force me to pay to get it back. Chances are I'm walking away instead of forking out cash if I can't simply click around and see stuff on your site without nag-dialogs spamming me.

Update: another, less ranty, take at theonda.org/articles/2009/06/19/dont-let-your-mission-bec... 

Comments

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Benjamin Chun  Pro User  says:

And so it begins:
www.instructables.com/id/How-To-Make-Bath-Bom bs/
Posted 6 months ago. ( permalink )

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SpiderFarmer  Pro User  says:

Yeah...I really disagree with this new policy. I wouldn't mind "Pro" so much if I could buy an account and then publish my content for all to see...but this implementation? Ham fisted and poorly thought out. Sigh. I took all 9 of my 'structables offline, but left the ones with high traffic with the message you noted above. I'll send the projects to anyone who wants them, but I'm not letting anyone charge for my work when I've donated the IP to the Common.
Posted 6 months ago. ( permalink )

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Clamoring  Pro User  says:

I feel like I've lost a pet. I've had 3 'ibles that have been featured and this one in the Best of Instructables book. But I can't get behind this decision.

www.instructables.com/id/Crafting-a-Bento/
Posted 6 months ago. ( permalink )

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Benjamin Chun  Pro User  says:

A random tweet that turned up in a google search for "instructables paywall":

@instructables u collect user content 4 a yrs & then put up a paywall that one hits mid-project? i want 2 pay but not like this— #fail
Posted 6 months ago. ( permalink )

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Clamoring  Pro User  says:

After I put the messages on my instructables I got a message from a girl there saying my content had been flagged as innappropriate. *snort*

We got into a discussion and the end result was they recognize they flubbed the rollout and should have been talking to the community before doing something like this. They said they were changing permissions on existing content to be accessible to everyone (yay!) and offered to reinstate my intructables with these permissions. I agreed.

They also said they were working on other solutions where the author might opt to pay to give full access to everyone and these options would be clearly presented when the instructable is initially created. (also yay!)

Lastly they're also working on other options for pay-privileges such as the removal of ads, etc.

All in all it sounds like they're listening.
Posted 6 months ago. ( permalink )

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