Channel 4 Headquarters

A rare foray into the Photoshop filters box

Channel 4 Headquaters - Horseferry Road Westminster.

For those outside the UK, Channel 4 is one of the UK Television broadcasting companies.

Designed by the Richard Rogers Partnership.

The Headquarters was a value-for-money, design and build, project with a £35 million cost limit (a long way from the Lloyds of London-type budget). Despite this, it still manages to greatly enhance the street scene by its fullblooded display of all the elegant brand features of the Rogers style-a combination of hi-tech details, repetitive use of a few simple design elements, and visual emphasis on its use of glass, pewter-grey aluminium and exposed structural steelwork.