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Channel 4 Headquarters - Horseferry Road Westminster.
For those outside the UK, Channel 4 is one of the UK Television broadcasting companies.
Designed by the Richard Rogers Partnership.
The Headquarters was a value-for-money, design and build, project with a £35 million cost limit (a long way from the Lloyds of London-type budget). Despite this, it still manages to greatly enhance the street scene by its fullblooded display of all the elegant brand features of the Rogers style-a combination of hi-tech details, repetitive use of a few simple design elements, and visual emphasis on its use of glass, pewter-grey aluminium and exposed structural steelwork.
The picture was taken from underneath the entrance walkway.
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