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azul7.com/blog - Day Two of the Mayo Clinic’s Center for Innovation Transform 2011 Symposium continued the energy and momentum of Day One. Our team felt refreshed by the honest, open exchange of ideas without the bounds of political correctness or company-speak addressing the real issues we all face in wellness and health care. The day's speakers and thinkers spoke, often from the heart, about the challenges that face health care today and ways they are working within and outside of the system to foment change and innovation.

Links to all the speakers below can be found at azul7.com/blog

A collection of notes from the days speakers and panels:

William Drenttel, Director Winterhouse Institute, Publisher, Design Observer

* Design's role in solving problems is to reframe the problem
* Getting messy in the process of framing and understanding problems and solutions is important

Roger Martin, Dean Rotman School of Management, University of Toronto

* Two words that kill innovation are “Prove” and “It” in that order
* Neither deductive nor inductive logic are the best path to envisioning the future
* Abductive reasoning is, and is defined as a logical leap of the mind. It is the best logic we can use to think unconstrained by the past.

David Webster, Partner at IDEO, Global Health & Wellness Practice Lead

* We are in a creator economy where people can author experiences on their own terms
* People engage when they know they can have meaningful impact

Jessica Floeh, Designer and Founder of Hanky Pancreas

* She’s the Vogue cover girl for Endocrinology who has created a fashion line for wearable diabetes technologies such as insulin pumps and continuous glucose monitors

Chris Hacker, Chief Design Officer, Global Strategic Design Office, Johnson & Johnson

* Challenged the Mayo Clinic to help reduce medical waste

Panel: Games As Life Changers
Deb Lieberman, USCB
Peter Bingham, University of Vermont
Mark Ereth, Mayo Clinic
Ellen LaPointe, HopeLab

* Games are great for teaching because unlike traditional educational methodology, games allow you to fail and try again
* Need to learn more about “self-determination theory”
* Research + Innovation + Customer Input = Great Outcomes
* The more you can align a health gaming experience to someone’s life, the more you can improve interest and engagement
* Peer pressure works to help change behavior for both kids and adults alike

Panel: Unlocking the power of sharing data
Ian Eslick, Lybba.org Fellow – Leader
Jesse Dylan, Lybba.org, Wondros
Michael Seid, Cincinnati Children’s Hospital
John Wilbanks, Creative Commons

* Open “Data Liquidity” and “Data Interoperability” needs to be encouraged and supported
* When data is shared, aggregated, analyzed and acted upon, outcomes improve
* There are no established standards for capturing collective intelligence
* Steal shamelessly, share seamlessly
* We all create streams of “digital exhaust” and already are doing self quantification
* There is data generated by virtually everything we do
* We need better tools for people to own, track and manage the data they generate

Dondeena Bradley, VP Global Design and Development, Nutrition Ventures PepsiCo

* We need a more positive environment if we want the dialog to change about food and obesity
* If everyone in the US ate five fruits and veggies a day, like they are supposed to, the country would not have enough land to grow it all

James Hackett, President and CEO of Steelcase, Inc.

* Just as the Mayo Clinic is examining the definition of what is Health, Steelcase is examining what it means to be at work and is thinking about innovation in work environments

Paul Grundy, Director, IBM Healthcare Transformation

* Health care is a cost issue, not a benefits issue right now for IBM
* The company is moving employees around to locations that can deliver integrated, lower cost care
* Industry has to move away from the fee for service model to new paradigms especially ones that reward wellness

Beth Comstock and Robert Schwartz, GE Healthcare

* The Healthy Imagination Initiative uses the filters of cost, access, and enhancing quality as filters for all new projects at GE
* GE is starting a research fellowship program to help foster innovative initiatives in house

Allan Chochinov, Partner, Core77

* Designers are in the consequences business, NOT the artifact business
* Offered great visual examples of good vs. evil in design

Halle Tecco, Founder and Managing Director, Rock Health

* The team at Rock Health is focused on integrated innovation. Bring the right people to the table to deliver the right health tools to the market.

Jay Parkinson, MD and Co-founder of The Future Well

* He is using the technology to re-envision the traditional doctor-patient relationship while taking a renaissance man view of integrating art and science
* While he didn’t use the words, his approach to rethinking healthcare epitomized design thinking

Rebecca Onie, Co-founder, Health Leads

* Health needs to start with people’s basic needs, food, water, housing, mobility
* Doctors can be advocates for these basic needs even though fulfilling them is outside of the medical “system”

Lorna Ross, Creative Lead and Manager, Mayo Clinic Center for Innovation Design Team

* Design can lead, even in an analytical setting
* We need to tolerate and embrace an iterative and evolutionary approach the process of design and change.

Links can be found at azul7.com/blog

It was sobering driving down to Rochester, Minnesota today seeing all the flags along the route, listening to the 9/11 tributes on the radio and thinking about how much the world has changed in 10 years. It was with these reflections, that John Hockenberry, Peabody award winning journalist and Larry Keeley, strategist and president and co-founder of Doblin Inc., began their presentations kicking off the Mayo Clinic’s Transform 2011 event about how design thinking can ignite innovation within the health care system. As our world continues to change at a faster and faster pace, we need disciplines and practices that allow us to keep up. It is no longer possible to manage 21st century organizations with 20th century methods. Design thinking and design practices are techniques that don’t simply fix what’s wrong, but they allow us to imagine what’s next, how can we get to the new normal.

vancouver.ssmm.azul7.com Staywell Health Management works with companies around the world to inspire and motivate employees and employers to live a healthy lifestyle.

Azul 7 is working to reposition the company post-merger and move their innovative behavioral change program online with customized web portals for each of their clients.

To see more of our work, go to s.azul7.com/work

nilanjohnson.com a redesign to better reflect the law firm's fresh, down-to-earth positioning.

Nilan Johnson Lewis P.A. was founded in 1996, and since then the brand has built a reputation of excellence, without taking itself too seriously. With a fresh, modern attitude and a roster of diverse, talented lawyers and achievements, Nilan Johnson Lewis needs a website that clearly communicates its brand and offerings to prospective clients and employees. Not only did the existing site lack any of these qualities, but it was also difficult to manage and provided few useful metrics.

Azul 7 created a new, clean interface design and implemented refreshed, search engine optimized content that better represents the firm's personality and improves search visibility. Site architecture was redesigned for more intuitive navigation and more relevant content linking. The new site was built on a WordPress platform to allow Nilan Johnson Lewis to easily publish content and manage analytics.

Azul 7 announces the launch of the new Hamline University website, Hamline.edu. Focused on creating a more intuitive, engaging user experience, the Azul 7 team designed and developed the site to better accommodate each of the university's various audiences. With a new architecture, visual design and back end, Hamline.edu now offers a simplified experience for users and administrators alike, so focus can remain on applications and enrollment.

Hamline University is a historic college with a strong reputation, but needed to bring that reputation up to date with both a look and a user experience that reflect an exceptional, innovative institution. After a successful redesign of the Hamline Law site, Azul 7 was asked to do the web design and web develop for the new Hamline.edu.

Our ultimate goal was to increase enrollment, and to do so, the site needed to accommodate prospective students in the various steps and scenarios of application. The user experience and information architecture were redesigned to meet these goals and the interface was updated to further enhance the experience. Content and navigation were reorganized and an SEO strategy was implemented to maximize Hamline's visibility online. The development of the new site included the integration of a CMS, so staff can easily maintain and update the site moving forward.