The Handshake: Love China, Love Tibet (Various Publications, Aug 2008)

These ads served as part of our Olympics handshake campaign which was launched ahead of the Beijing Olympics as a moment to bring global citizens together in the spirit of Olympic solidarity to call for progress on Tibet, Darfur and Burma. Prior to the games, the Chinese government still hasn't opened meaningful dialogue on Tibet or made progress on Burma and Darfur -- and global activists' messages were being lost in a firestorm of accusations about being anti-Chinese.

The handshake attempted to take the Olympic moment back with a powerful, unambiguous message of peace, friendship and dialogue. It began with the Dalai Lama, passing through the streets of London, and then it went online where hundreds of thousands of people joined in. Finally, the message was spread further around the world through a massive Olympic media campaign before the closing ceremonies. The ads appeared on billboards and in newspapers from San Francisco to London, Athens to Singapore.