QmusiQ is the name for “Digital Cow Music” which is played by eight dairy cows. Their data of milk production and gravidity provide the substructure for visualization on the screen, going together with some information about the cows and dairy farming. For sonification the single cow’s milk melody is underlaid with her unborn calves’ drones.To question the instrumentalization of animals as production media their productivity data is analyzed and put into a new context. The programming for the digital music provides a new voice for each cow and calf. This can be seen as an instrumentation, which places them on a stage in front of the visitors to emphasize their singularity. The audience can either watch and listen to the concert or actively influence the performance as a guest conductor, by cueing a single cow as a soloist, creating a small group of their favorite cows, or joining them all to form a small chamber orchestra.
Credit: Irmgard Falkinger-Reiter