The Convergence of Paid, Owned & Earned Media

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    From Altimeter Group Report: "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media," by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

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    1. mnadi 6 months ago | reply

      Love the diagram but there is a spelling mistake. It should read "Brands that ask for Shares" not Shared. Thanks

    2. jeremiah_owyang 3 months ago | reply

      Thanks. Should read "Brands that ask for shared (media)"

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