From Altimeter Group Report: "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media," by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports
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jeremiah_owyang 10 months ago | reply
The specific report can be found here on my post
www.web-strategist.com/blog/2012/07/19/altimeter-report-p...