Sexier than a Librarian

LAX Terminal 3 shouts Sony's gratuitously offensive and sexist advertisement in giant letters. Perhaps not only librarians of both sexes, but friends and fans of librarians will consider boycotting this product.

"Sexier than a librarian. The Reader. From Sony."

UPDATE: Sony has answered us.

Here's my response to Sony:
"Sorry Sony -- you just proved our point. You have conceded that what you meant by "Sexier" than a librarian, is -- and I quote YOU -- "breathtaking," "incredibly smooth," "just can't take your eyes away from," and "something that emotionally attracts you."

In other words, by "sexy" you meant "sexy." And you think librarians would be the appropriate counterpoise, the "Before" example to your "After." That is inappropriate, offensive, and boycott-worthy."

Do you agree?

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Comments

brassratgirl says:

Unlike librarians, however, the Reader has a terrible user interface.
Posted 27 months ago. ( permalink )

gazellesoncrack says:

there is nothing sexier than a librarian.
Posted 27 months ago. ( permalink )

curtis rogers [deleted] says:

why not say, "sexier than the old traditional stereotype of a librarian"? i know some pretty sexy librarians... poor Sony, whoever thought up the slogan didn't think too hard that they'd need the support of librarians and that libraries would possibly purchase these for patrons to use... i won't be getting one...
Posted 27 months ago. ( permalink )

Robert Dumas says:

Baloney! If it gets people reading, who cares what sort of retarded sidelong jabs some idiot at a marketing company glues to a wall?
Posted 27 months ago. ( permalink )

narniabound says:

"who cares"?!

This librarian cares that her job is being belittled in order to sell something.
Posted 27 months ago. ( permalink )

Edward Vielmetti says:

Sexier than a Sony Rootkit

en.wikipedia.org/wiki/2005_Sony_BMG_CD_copy_p rotection_sc...
Posted 27 months ago. ( permalink )

libraryman says:

I'm bringin' sexy back!
Posted 27 months ago. ( permalink )

Robert Dumas says:

Hey, narniabound, I'm a librarian, too. This is just crappy marketing. By making a big stink over it, people just fan the flames.
Posted 27 months ago. ( permalink )

victaboom says:

That's a sexy advert.
Posted 27 months ago. ( permalink )

anikarenina says:

Sony marketing staff clearly don't visit libraries often.
Posted 27 months ago. ( permalink )

autumn girl says:

I think we should turn this stereotype on its head. Geico cavemen? So last year. I see ads from the ALA hyping the sexy, jetsetting life of a librarian.
Posted 27 months ago. ( permalink )

bmljenny says:

Mix this up with Mudflap Girl librarian from the Wyoming campaign and you've got a battle of the sexy. www.wyominglibraries.org/campaign.html
Posted 27 months ago. ( permalink )

karissimah says:

By getting so up in arms about the librarian stereotype, librarians are creating a whole, new ugly stereotype. Let's all do our jobs and get on with life.
Posted 26 months ago. ( permalink )

druasmith says:

I took it to mean that librarians are sexy, but this Sony gadget's even sexier. Conjuring the image of the "hot" librarian with the horn-rimmed glasses.
Still sexist, but a different take.
Goes to show maybe I have some sexism to work out that I assumed the librarian in question was female, and that a male sex fantasy prototype popped into my head.
Brain bleach!
Posted 26 months ago. ( permalink )

julia sunshine says:

You're missing the point, it's saying that librarians ARE sexy!
Why would anyone compare themselves to something that isn't sexy?

Personally I am not offended at being called a "sexy librarian!"
Posted 25 months ago. ( permalink )

rosefirerising says:

I like being a sexy librarian, I like being a sexy librarian, I like being a sexy librarian ... and I defy the idea of a device being sexier than a person. :)

PS - I took a bunch of pics of these ads in the San Francisco subway tunnels, but the light wasn't very good. Yours are better.
Posted 23 months ago. ( permalink )

bettybarcode says:

This librarian just discovered the ad on a trip to NYC and posed in front of it after a sleepless overnight bus ride. You be the judge of whether a gadget is sexier than a human being.

http://www.flickr.com/photos/bettybarcode/25 10641469/
Posted 19 months ago. ( permalink )

ATIS547 says:

The machine and the marketers BOTH lose, I'd say.
Posted 19 months ago. ( permalink )

classic88avenger says:

i think its funny, and i dont have a librarian fetish.
Posted 18 months ago. ( permalink )

Thorgalson says:

Hi, I'm an admin for a group called Sexualization of Public Space, and we'd love to have this added to the group!
Posted 4 months ago. ( permalink )

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Sexier than a Librarian

Comments

brassratgirl says:

gazellesoncrack says:

curtis rogers [deleted] says:

Robert Dumas says:

narniabound says:

Edward Vielmetti says:

libraryman says:

Robert Dumas says:

victaboom says:

anikarenina says:

autumn girl says:

bmljenny says:

karissimah says:

druasmith says:

julia sunshine says:

rosefirerising says:

bettybarcode says:

ATIS547 says:

classic88avenger says:

Thorgalson says:

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