ADAC PrintAD

    Here you see my idea of a "don't drink and drive"-campaign for the ADAC (German Automobil Club).
    The visual is supposed to communicate the following: You may drink - you may drive but don't do it in combination.
    The Copy says: "In favor for your alcohol you may give up the driving licence.
    (this is a student work)

    Comments and faves

    1. DAGMARdesign (54 months ago | reply)

      good work...

    2. adrian.vogel (54 months ago | reply)

      thank you,but i think the visual isn't that fast when one doesn't recognize the card as a driving licence... So it just works for Europe.

    3. ★

      bednar85 added this photo to his favorites. (54 months ago)

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