ADAC PrintAD

Here you see my idea of a "don't drink and drive"-campaign for the ADAC (German Automobil Club).
The visual is supposed to communicate the following: You may drink - you may drive but don't do it in combination.
The Copy says: "In favor for your alcohol you may give up the driving licence.
(this is a student work)

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DAGMARdesign says:

good work...
Posted 25 months ago. ( permalink )

adrian.vogel says:

thank you,but i think the visual isn't that fast when one doesn't recognize the card as a driving licence... So it just works for Europe.
Posted 25 months ago. ( permalink )

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Taken on December 13, 2007
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ADAC PrintAD

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DAGMARdesign says:

adrian.vogel says:

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