London Newspapers"London's Quality Paper" - Associated's attempt to reposition the paper? 50p - the newly increased price. A strange gambit, perhaps, at a time when commuters now have two free papers to choose from. Win £150k. Big money token collects are "standard" Standard promotions (if you'll forgive the pun). Purple - it's the new black. Kind of "off-purple" - it's very similar to the competition. 
Today saw the launch of The London Paper from News International, which is taking on Associated Newspapers's Evening Standard and its own newly launched freebie, London Lite.
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Frankie Roberto
says:
Liked your review comparing the three...
Posted 41 months ago. ( permalink )