The Oshos - India's Youth Brand

    The 'Osho' - slippers / flip flops / chappals - even two years after it went mainstream - continues to be one of the biggest fashion fads to have hit the Indian youth.

    The runaway success of the 'Osho' slipper (the chataai base chappal with the velvet straps) is a good example of how brand can evolve and take center stage in youth market.

    The slippers were originally sold outside the Osho ashram in Pune's Koregaon Park.

    A few young people discovered they were really comfortable to wear and the next thing you knew, everyone wanted to have a pair.

    Text Courtesy:
    youthcurry.blogspot.com/2005/02/brands-that-tell-story.html

    Comments and faves

    1. Bharat Vakil (50 months ago | reply)

      congrats - for CAPTURING velvety texture in photo,
      ." KABEE LE DAD " ( worth praising ) in FAARSI - URDU

      good research

    2. aakash_vakil (www.aakashvakil.com) (50 months ago | reply)

      thanks ! the research is not mine but from a blog called 'youthcurry'

    3. naina_ (49 months ago | reply)

      Absolutely love this photograph - the slight dark red background, the blue color - the focus on the velvet - that part of the chappal that makes it 'almost' exquisite and contrasts with the straw / chatai base. And the slight reflection to the right. Just right.

    4. aakash_vakil (www.aakashvakil.com) (49 months ago | reply)

      thanks Naina for visiting. I am glad you liked the picture.

    5. ★

      syeeda farhana added this photo to her favorites. (20 months ago)

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