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    Minimalist effect in the maximalist market

    Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling.

    What is your choice in these 3 different variations?
    1. Original variation
    2. Simple variation
    3. More simple variation

    External Source:
    www.youtube.com/watch?v=aeXAcwriid0
    maxpictures.com/weblog/2007/04/10/lost-labels-for-your-dh...

    cipionhabla, Clntz, pure magenta, nikageek, and 79 other people added this photo to their favorites.

    1. b.s.t. [deleted] 30 months ago | reply

      Love the more simple version!

    2. cokelabra 29 months ago | reply

      Best example of all, love the hole work.

    3. jdsweet 29 months ago | reply

      Love 2 & 3 both. 2 would probably sell more units, but you might be able to raise the prices with #3. ;-)

      My wife (a lifetime Nutella-eating Turk) *definitely* loves #3 best...

    4. kjenkinsduffy 29 months ago | reply

      2 is the best. 3 screams "IKEA foodstuff". Not so sure about it.

    5. jmv 29 months ago | reply

      #3 would I think start to look less and less appetizing as the product is consumed.

      I do like the premise of this exercise, but I can't say I would actually recommend any of the changes in this set.

      I also think the maxim to 'simplify' especially needs to be applied to establishing brands who may not have found their identity yet. But even this advice seems like a tough sell...

      Until the robots can design the products themselves, design must be dealt with on a case by case basis!

    6. 8zil 29 months ago | reply

      second, again because I cant think of nutela without the white backtround

    7. Blue387 29 months ago | reply

      This is great.

    8. Najmudeen 29 months ago | reply

      Love 2 and 3, leaning towards 3 tho. Would like to see the color font (blk/red) on #3

    9. affisch 29 months ago | reply

      #3 is excellent!

    10. Rafael Treviño 27 months ago | reply

      Nutella is the only one that really works

    11. savega21 27 months ago | reply

      I'd LOVE Nutella with just the type on it. The far right.

    12. leo ···· 14 months ago | reply

      I guess this is a great example of the "in-between" sort of thing... I love the 3rd one, but the black and red is so strong and easy to spot.
      Even though, brands can always take a leap to the simple.

      Props to the project, mate!

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