Self immolation is so hot right now.
A dear friend and I have a shared fascination with signs like this one. Ones that depict an animal which is commonly served at an establishment either cooking itself into extreme ecstasy (see toothy ear-to-ear smile), or otherwise engaging in vile and/or ludicrous acts of self degradation.
There's a joint called Fat Baby's Catfish House in Cleveland, MS. Their sign displays a rotund human-baby-like cartoon catfish with a bottle stuffed between its chunky cheeks. I've driven past it at least a dozen times. Why I've never photographed it is beyond me.