That Ain't Right - Nike - Wieden+Kennedy - 2008
AD: Sasha Swetchinski
CW: Edward Harrison
CD: Jeff Williams
SA: Brian Troyer, Rob Mumford and Rehanah Spence
SM: Sarah Starr
PM: Jason Schwartz
AE: Alyssa Ramsey
AB: Krystle Mortimore
Media: Tenny Park & Christy Ruiz PHOTO: Dewey Nicks
COLOR: Frazer Goodbody and Sef Mccullough
Comments and faves
427 (47 months ago | reply)
Homophobic.
MattoPhoto (47 months ago | reply)
That is not homophobic. That is hilarious to anyone who plays basketball. It might not be the best photo ever, but it is not homophobic either. Jesus, why does everything have to be so exaggerated?!
crooked6p (47 months ago | reply)
Got Air? Then use it!!
If you play ball you already know the kind of stuff that happens. Even in the back lot! If you are gay, this is neither erotic nor homophobic. The only people having problems with this ad are the sheltered parents and religious right.
Atheletes are not gay despite the contact that in-your-face competitions bring out in every sport. And serious fans don't react "shocked" they react with laughter.
By the way, did anyone actually notice, the dunker got both feet over the shoulders of the defender? I'd say that's real athleticism in my book. GROW UP.
srnelson (47 months ago | reply)
What exactly are they saying ain't right?
aaronisnotcool (47 months ago | reply)
^^^^^^
that you should dunk on people like that, that ain't right.
it's teasing, it's better within the context of all the ads.
AlexCConley.com (45 months ago | reply)
Its a common "disrespect" to be dunked on and have another guys nuts in your face. It happens live in the NBA all the time. Watch a tmac highlight reel
AlexCConley.com and Ben Terrett added this photo to their favorites.
Noah Stephens (31 months ago | reply)
In the NBA, having a guy's nuts in your mouth is disresprect. In Ferndale, its Saturday night..
Nice shoot :)