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ETUX074: Figure 4.7 | by Rosenfeld Media
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ETUX074: Figure 4.7

To evaluate how much attention a billboard ad receives, participants should be given a realistic goal, unrelated to the ad itself. (Courtesy of SeanPavonePhoto via Shutterstock)

 

Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media. rosenfeldmedia.com/books/eye-tracking-the-ux/

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Taken on November 3, 2013