J. J. Toothman On ROI at OCU2008

This moment with J. J. Toothman was part of a discussion on the ROI, monetization, and management buy-in for online communities. It took place as part of the Online Community Unconference 2008 on June 18 in Mountain View, California at the Computer History Museum.

While every sector, vertical, and enterprise is unique, Mr. Toothman gave us examples of how their online community delivers measurable value to Stanford University.

www.socialtext.net/ocu2008/index.cgi?online_community_unc...