The Climbing Wall inside REI's flagship store at Confluence Park, Denver, Colorado. This store occupies a historic Red Brick Building along the South Platte River at the confluence of Cherry Creek. (Note the giant arched windows and Red Brick interior walls.) This historic building was originally the Denver Tramway Powerhouse, followed by the Forney Historical Transportation Museum. It is listed on the National Register of Historic Places.
REI (Recreational Equipment Inc.) is an American consumers' cooperative that sells outdoor gear and sporting goods via the internet, catalogs, and 90 stores in 25 states. It opens six to eight new stores each year. REI's sales exceeded US$1 billion in 2005. (Wikipedia)