Web Content Cogs

    Publishing web content should work like clockwork. As the Editorial Calendar ticks along it should start a chain reaction which sees the Editor pass along the task to the Creator. Technical support, in the shape of SEO and IA practitioners, as well as the Researchers will help keep the Creator moving before passing the content along to the Reviewer and, upon acceptance, the Publisher has the task of uploading the content and passing ultimate responsibility for its lifecycle back to the Editor.

    Of course, it's always useful to have a Content Strategy handy to keep those cogs moving smoothly.

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