How did we all get here?

How did we all get here?

The well-trodden paths towards content strategy.

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Uploaded on Aug 31, 2011

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What were today’s content strategists up to back in 2006?

What were today’s content strategists up to back in 2006?

To help reveal the well-trodden paths that have led to an increasing number of web professionals...

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Uploaded on Aug 17, 2011

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What were today’s content strategists up to back in 2001?

What were today’s content strategists up to back in 2001?

To help reveal the well-trodden paths that have led to an increasing number of web professionals...

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Uploaded on Aug 17, 2011

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The professional journey of surveyed content strategists

The professional journey of surveyed content strategists

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Uploaded on Aug 17, 2011

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Extent of the content strategist's responsibilities and competencies

Extent of the content strategist's responsibilities and competencies

265 surveyed content strategists were asked to indicate the extent of their professional responsibilities and competencies from a pre-determined list.

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Uploaded on Aug 17, 2011

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How relevant was the educational journey of surveyed content strategists?

How relevant was the educational journey of surveyed content strategists?

This bubble race shows a combination of the most popular answers content strategists gave to the...

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Uploaded on Aug 15, 2011

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The educational journey of surveyed content strategists

The educational journey of surveyed content strategists

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Uploaded on Aug 14, 2011

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Flavours of content strategy (rough)

Flavours of content strategy (rough)

There are many applications of content strategy but these immediately struck me as the most common and intertwined. We'll see how this develops.

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Uploaded on Aug 2, 2011

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Sketches: Coxcomb chart

Sketches: Coxcomb chart

Using a coxcomb chart (a combination of stacked bar and pie charts) backed up with data from the...

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Uploaded on Jul 29, 2011

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Sketches Well-trodden paths

Sketches Well-trodden paths

It's not that easy to see but the outer section of this circle has been split into two portions. One...

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Uploaded on Jul 29, 2011

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Sketches: Unrooted tree

Sketches: Unrooted tree

Imagine hundreds of job roles circling the outer-most part of this diagram, all belonging to various...

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Uploaded on Jul 25, 2011

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Sketches: Flower of life

Sketches: Flower of life

I played around with the idea of a diagram that uses a plant's roots (representing the routes to...

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Uploaded on Jul 25, 2011

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Sketches: Tree of life

Sketches: Tree of life

The opening gambit. An attempt to illustrate the relationships between the job titles informed by the...

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Uploaded on Jul 25, 2011

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Where do the world’s content strategists’ skills lie (by organisation size)?

Where do the world’s content strategists’ skills lie (by organisation size)?

265 surveyed content strategists were asked to indicate their abilities, knowledge, and skills by choosing from a pre-determined list.

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Uploaded on Jun 11, 2011

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Where do the world’s content strategists’ skills lie (by organisation type)?

Where do the world’s content strategists’ skills lie (by organisation type)?

265 surveyed content strategists were asked to indicate their abilities, knowledge, and skills by choosing from a pre-determined list.

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Uploaded on Jun 11, 2011

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Where do the world’s content strategists’ skills lie?

Where do the world’s content strategists’ skills lie?

265 surveyed content strategists were asked to indicate their abilities, knowledge, and skills by choosing from a pre-determined list.

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Uploaded on Jun 11, 2011

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The working lives of surveyed content strategists

The working lives of surveyed content strategists

For what kind of organisation do you work? How many people does your organisation employ?

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Uploaded on Jun 11, 2011

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How has the work of today's content strategists changed down the years?

How has the work of today's content strategists changed down the years?

What happened when Wordle.net visualized the frequency of words used by survey respondents when...

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Uploaded on Jun 1, 2011

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