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Logo concepts

From the creative questionnaire:

Our church will be a "radical expression of the fundamentals of faith"

"It is important that people perceive our church to be a little coy, unpretentious, gritty, excellent in quality, something that has to be experienced..."

"Our brand experience should be energizing, alive, curious, inspiring, intriguing, disturbing (in a good way)..."

"Our stories are of transformation."

"We want to create a looming sense of anticipation and curiosity. Part of how we create this is by not explaining everything... by creating a mystical image of elusiveness."

"[For the icon], explore a religious or familiar symbol and use it in a captivating way."

Uploaded on Jan 12, 2012

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