They served me a kingdom on a broken plate
I couldn't eat, I threw it to the dogs
The queen of the street phoned me and asked for a date
Dogs that ate my lunch have dropped down dead
Served on a broken plate - Soul Preachers
Ok so I am in an expansive phase right now, you could say I am trying to reimagine things as they arent or as I think they might be, you could say Im amlooking at things in a different way or equally you could say its just masturbating with the aid of photoshop.
All 3 might fit in some way.
But think about it this way. Imagine a mirror world where McDonalds serve food which is healthy and good for you... I loved the idea of taking this image and stripping the color and presenting it inverted - the colors of the arches; that crisp red and yello; are so common and clear - an excellent example of genius in corporate branding and the power of recognition - you know what that symbol means, everyone knows what those arches mean .
Take the color away and you still have this excellent iconography (McDonalds brand guru's earned their money with those arches ) its a strong, clean brand statement so what do you get if you treat it like this - you can make it sinister and yet you havent changed much about it - the icon itself is the same all thats changed is the way you are seeing it.
Who knows what evil lurks in the hearts of men? McDonalds do perhaps?
After all they do often unspeakable things with what used to be food. And damned if it does not taste good.
Forbidden fruit always does though.