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Weee Man... | by law_keven
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Weee Man...

Weee Man - Eden Project, Cornwall - February 15th 2008.


Can you spot what this guy is made of???


The WEEE Man goes west...


The WEEE Man is on show at the Eden Project in St Austell, Cornwall, from Tuesday 7th June and will remain there over the summer.


The huge 3 tonne figure stands 7 metres high and is totally composed of WEEE – from washing machines to mobile phones and electronic toys. This represents the amount of waste that a single person in the UK is likely to produce in a lifetime.


The RSA WEEE man cannot fail to draw attention to the huge challenge WEEE has become throughout Europe and the need for responsible waste management. The European Union WEEE directive, which became effective in early 2003, calls on European member states to implement the legal framework for producers to take responsibility for their electric and electronic products at end of life and will encourage reuse and recycling. In the UK, the legislation for implementation of the EU WEEE directive is expected to be introduced early 2006.


WEEE is the fastest growing waste produce in the European Union and represents a contribution of about 14kg per European citizen or 6.5 million tonnes a year. The UK population currently contributes significantly to Europe’s WEEE problem and is likely to own more than 70 million set top boxes, 63 million TVs and 14 million VCR and DVDs by 2015. The energy consumed and carbon dioxide emitted by these appliances will be triple that of current levels.


The RSA and Canon Europe are confident that the WEEE man will powerfully illustrate the problem that about 90% of Europe’s WEEE currently goes to landfill or is incinerated.


The RSA WEEE man forms part of the RSA’s Manifesto Challenge of moving towards a zero waste society. This initiative will raise public awareness of WEEE and be a catalyst for action for consumers, retailers, designers and manufacturers to focus on successfully dealing with WEEE, including recycling, reuse, repair, refurbishment, and sustainable manufacturing.


This creative project serves to create a breathtaking and stark depiction of the individual contribution to electrical and electronic waste, the fastest growing municipal waste source in the UK.


The idea behind the WEEE man was conceived by Hugh Knowles and developed in partnership with Mark Fremantle, both Fellows of the RSA.


Rob Holdway is director of Giraffe Innovation Ltd and current project director of the RSA WEEE Man.


Other objectives of this creative and challenging project are:


Transform public perception of waste from "out of sight, out of mind" to visible, thought provoking and behaviour-changing


Raise the profile of electrical and electronic waste, and encourage the public, retailers and manufacturers to think carefully about waste reduction


Raise the profile of the recycling industry and highlight options for people who wish to dispose of electrical waste responsibly


Educate people on ethical consumer choice and sustainable resource management


Encourage discussion about the "throw-away consumer society"


Raise support amongst designers and manufacturers for activities such as 'design for dismantling', 'design for recycling', and 'designing out hazardous materials'


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Taken on February 15, 2008