Heineken Experience
The Heineken Experience. Totally a tourist trap, but I couldn't come to Amsterdam and not see it. It costs €15, which is more than the Van Gogh Museum, but at least you get two free beers and to sample the beer wort (it tastes like drinking a slice of bread).
Seriously though, kudos to Heineken corporate. They've figured out a way to get us to pay *them* to watch advertisements. Genius.
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