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Larry King to Pitch Brooklyn Bagels to Beverly Hills
The former CNN host will appear in ads for the company, which uses a special process to create "Brooklynized" water and is opening its first California store here in town.
By Chris Sieroty
After announcing an end to his CNN talk show, it didn't take Larry King long to decide what to do next.
But it's not a role promoting his favorite Beverly Hills restaurant, Nate 'n Al's, where the iconic broadcaster can be found many mornings surrounded by friends and telling stories. Instead King, 76, has signed on to be the pitchman for the Original Brooklyn Bagel Co., and is helping launch the company's first California store right here in town.....
....King, a Beverly Hills resident, will play a key role in promoting the company in print, radio and Internet ads. The Beverly Hills location will serve as a prototype for regional franchises, Fassberg said. A West Hollywood location is being planned along with 25 more stores over the next three years throughout Los Angeles County.