This is the former sign for Newmarket North/ Newmarket Fair mall in Hampton, VA. The mall is now "Netcenter" - a huge office complex.
Yellow and black were not the mall's colors! The malls colors in its "Newmarket North" days were aqua, grey, pink, and yellow. I have a teeny tiny photo I found online of the mall's sign when it was still a mall. I'll put it up soon.