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1973 Calendar | by mcwont
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1973 Calendar

This is one of my bikes photographed in my garage with a 12 foot paper drape as background. I hired the models and had a pro shoot the session. I hand silkscreen printed 2000 black and process blue 23x35 calendars as shop giveaways. John Reddick was the photographer for this shoot as well as having photographed most of the products in our first catalog printed in early 1972. The manufacturers in the first two years of the chopper boom didn't have time to print catalogs or have professional product photos taken. Only Tom McMullen of AEE choppers had a catalog and had started publishing Street Chopper Magazine in March 1970. In 1971 D&D Distributors in Burbank,CA had several of it's owners start "Easyriders" magazine, appropriating the movies name by adding an "s" and trademarking it. Not having an extensive parts catalog to promote like McMullen, the first issues of Easyriders was filled with ads for biker paraphernalia with post office box addresses. The ads were all from magazine employees who sold the stuff to augment their meager pay. Our catalogs were in demand by dealers and riders because manufacturers like Santee Industries and Paughco had no advertising budget or printed catalog available.

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Taken in September 1972