Edukate (Orange Creme)
Edukate (Orange Creme) by Skye Nicolas
Metallic c-print signed and numbered limited edition of 6
20 x 30 in (50.8 x 76.2 cm)
Edukate (2011) is a limited edition of metallic c-prints created by artist Skye Nicolas featuring the juxtaposing of supermodel Kate Moss' iconic face with the word "EDU". Stylized in a campaign-like advert, Nicolas has synthesized the practical use of graphic composition echoing Warholean aesthetics which appropriates mass produced imagery; but by pairing this with the simplicity of a witty underlying slogan, he cleverly disposes of its bourgeois values which tend to sentimentalize artificially cultivated nostalgia void of feeling and subjectivity. The final product is a stunning image that calls onto the individual; playfully questioning ones personal value system, bringing forth intrinsic self-analysis and reflection, presenting what would seem like an open invitation to the reexamination of the postmodern educational system specifically implemented by private institutions in America.
The ironic use of word play is descriptive of Nicolas' series Sinatra Howls From The Underground (2009), which explores the fundamental yet potent tactics of 21st century advertising. The beautifully rendered series gives us a clear portrait of a transmedia consciousness that engorges itself on mass produced imagery, and a culture that has accepted corporate branding and mass consumption as an acceptable and inevitable way of life.
ON EDUCATION | Paulo Freire & Jacques Maritain
"If we have serious regard for what it means to be human, the teaching contents cannot be separated from the moral formations of the learners... teaching and learning simultaneously in the context of rigorous, methodological curiosity, anxious to explore the limits of creativity, persistent in the search and courageously humble in the adventure." (Paulo Freire | Pedagogy of Freedom, 1998)
"If we remember that the animal is a specialist, and a perfect one, all of its knowing power being fixed upon a single task to be done, we ought to conclude that an educational program which would only aim at forming specialists ever more perfect in ever more specialized fields, and unable to pass judgment on any other matter that goes beyond their special competence, would lead indeed to a progressive animalization of the human mind and life." (Jacques Maritain | Education at the Crossroads, 1943)