E-cycling-Plug Yourself In
Project Team: Christopher Dina,Yukari Dina
Location: Astoria, New York
This bold and brightly colored "E" stands for electricity, environment, ecology, and e-cycling. The mark will come to symbolize the public's desire to recycle electronic parts in order to keep them out of our landfills.
The design evokes technology and circuitry with its multiple paths and connections. Circles branching outwards speak to a material's rebirth and possibilities for its re-use. Furthermore, the mark was constructed without any end points - loops bring everything around and back again. A brief pictogram set has been developed to build on the language - it can inform the public as to what goes in and can be applied to the 4th bin and all promotional materials.
We have created a simple mark that is flexible, fun, and memorable.
This logo, like a recycled product, can be used and re-used in many new and imaginative ways.
It is flexible - its visual elements and parts