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Reasons to create a Landing Page | by Matthieu Dejardins, eCommerce Activist
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Reasons to create a Landing Page

Illustration from the following post: Landing Page Optimization Study: Improve conversions on Lead Generation campaigns. Only 48% of marketers are building a new promotional page for each new marketing campaign. Otherwise, most of the time, they are using the product/service pages or existing ones (44%). Only 3% are automatically generating them whenever specific items are searched for.

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Taken on December 5, 2009