DSC05974

    bad Palm ad for a good product - see the original column, Reviewing Good and Bad Advertising, for context

    Comments and faves

    1. Orange Hues (81 months ago | reply)

      You said:
      "A reasonable interpretation is that phone minutes are more expensive on the Treo, so users will want to talk less."

      Reasonable interpretation? Arguable. Intended interpretation? No.

      The correct interpretation is that Treo allows you to email friends and share pictures with ease so you will talk less but communicate more.

      "The ad says nothing about the Treo experience (the simple interface, the strong feature set) being superior to competing products..."

      Not true, see above.

    2. viktorija_trubaciute (75 months ago | reply)

      actually for me this sentence also is confusing, because "talking less" sounds strange... usually they're inviting us to "talk more".

      Maybe it makes sense, especially when explained, but it takes a little time and brain to understand.

    Want to format your comment?
    keyboard shortcuts: ← previous photo → next photo L view in light box F favorite < scroll film strip left > scroll film strip right ? show all shortcuts