1958 Edsel dealership promo model car form
These are vintage dealer promotional model cars that were predominantly made in plastic in 1/25th scale. Promo models were made primarily by AMT, SMP, PMC, MPC and, Johan along with a few produced by Hubley, National Products, Master Caster, Banthrico, Revell and other smaller firm. Automobile manufacturers and dealership personnel have long recognized the value of having small replicas of the full-sized cars that they manufactured and sold. They are as old as the real car and are a collectible piece of history that was created to help sell the then new real cars.