This label is an interesting read:
- The first ingredient is something called "SEMI-SWEET CHOCOLATE", whose first ingredient is "SUGAR"
- The second ingredient is, um, "SUGAR"
- Reading on we find that the product "CONTAINS 2% OR LESS OF: ... CHOCOLATE ..."
- Elsewhere we see that of the 42 grams per serving, 22 grams are, yes, SUGAR
So that clears up why the product isn't called CHOCOLATES.
Still unsolved: Why is it called "CHAMPAGNE"?