Goal: Upcoming series on desperate family, marriage, and job situations—and how best to approach them.
Audience: demo is church-wide, but we will have banners out front and a Facebook ad (demographics on the latter is undetermined at this point).
Direction: Going for the raw, desperate, distressed, last-best-hope feeling.
Project: setup concept/key art for upcoming series, "Hanging By A Thread."
Feedback, ideas, thoughts?