World Class 2MR
PRESS RELEASE 30th June 2009
Marco Pierre White will Tonight Crown the ?UK?s Best Bartender? at the
Final of World Class
Marco Pierre White will tonight crown the UK?s best bartender in the final of World Class 2009 ? the Oscar?s of the bartending world. Held at the exclusive Kent House in London?s Knightsbridge, four bartenders have dazzled the judges by showcasing exceptional mixology skills to make the final four and are currently battling it out for the ultimate title.
In a day-long trial, the final four are being tested to the limits, in a competition which has seen them take part in rounds covering bartending knowledge, mixology and an innovation challenge where they had to prove their creativity against the clock. 15 bartenders were whittled down to Andreas Tsanos from Zuma in London, James Hill ( pictured ) from Menzels in Sheffield, Joey Medrington from Tiger Lily in Edinburgh and also Ryan Chetiyawardana from Bramble in Edinburgh, who are now fiercely competing for the grand prize.
Alongside Marco Pierre White, the infamous Michelin-starred chef, the competition is being judged by some of the country?s foremost experts in taste, style and bartending, namely Andy Pearson, TV Mixologist; Bill Prince, Deputy Editor of GQ; Ian Cameron, Managing Editor of Theme (one of the bar industry?s leading magazines) and Barrie Wilson, Reserve?s Head of Brand Ambassadors.
Marco says ?I?ve been totally blown away by the skill of the bartenders in this final. Their creations have truly shown that a great barperson needs to be as creative and skilful as a leading chef. The final four have been phenomenal so far ? I can?t wait to see what drinks they come up with to top the first three rounds.?
The overall winner of the today?s final will go on to compete in the prestigious World Class Global Final, taking place later this month, which will see them representing the UK against the finest bartenders from around the world including Australia, China, Singapore, Brazil and Greece. The global winner will go on to have their definitive book of cocktails published courtesy of Diageo and be the face of a global campaign to raise the profile of the industry, themselves and their bar.
Diageo Reserve Brands launched its ?World Class? bartender programme to recognise the incredible skill sets of bartenders across Britain. The UK final of World Class was the culmination of a year long series of regional category finals ? rum, tequila, gin and vodka ? from which fifteen winners were chosen to compete in the UK final.
To find out more about the World Class competition and details on how to enter next year?s competition log onto www.weareworldclass.com
Notes to Editors:
The winner of the UK World Class final will be announced at 8.15pm tonight. The winner?s pictures will be available from 8.45pm. For interviews and images please contact:
Holly Ford ? email@example.com/ 0207 467 9292/ 07828 334 245
Beth Williams ? firstname.lastname@example.org/ 0207 467 9260/ 07967 331 296
World Class, GB
?The World Class competition is hosted and organised by Diageo Reserve Brands. Diageo Reserve Brands is the luxury division of Diageo and its portfolio of spirits includes including brands such as Tanqueray No. Ten, Johnnie Walker Blue Label blended Scotch whisky, Ketel One and Cîroc vodka.
?There are four regions in the World Class competition ? Scotland and Newcastle, the North (from Newcastle down to London), the South (from Brighton across to the South West, e.g. Bristol and Cardiff) and London
?Bartenders across Great Britain applied to participate in World Class by registering on www.weareworldclass.com
?Each bar that entered the competition received bar training at the bar in which they work from a Diageo Reserve Brands ambassador on developing drinks for each product category, namely rum, gin, vodka and tequila. Each bar entered cocktail recipes online and these were then made up and tasted by the Diageo World Class team who selected the winning drink and bartender. These winners were then short listed for the category finals (5 cocktails per category were selected for the regional finals).
?An independent judging panel selected the best cocktail per category in each region in a series of category finals taking place throughout 2008/ 2009.
?The dates for the category finals were:
oTequila: June 2009
?The winners of each regional category won a place on a trip to some of the finest distilleries in the world to learn more about the spirit which they had used to make their exceptional drink. The winners of the rum category were taken to Venezuela to visit the distilleries of Pampero and Ron Zacapa, the gin category winners travelled to New York, tequila category winners head off to Mexico to the home of Don Julio and the vodka finalists to the Cognac region in France, where the origins of Cîroc lie.
?These 15 contestants (four from across Great Britain in each category) will take their place at the UK Grand Final.
?Copies of the World Class Terms & Conditions can be obtained by contacting email@example.com
Diageo Brands used as part of World Class training include:
?Rum ? Pampero & Ron Zacapa?
?Gin ? Tanqueray & Tanqueray No. TEN
?Vodka ? Cîroc, Ketel One®, Smirnoff Black®
?Tequila ? Don Julio®, Jose Cuervo Tradicional®
For further information please contact:
Laura Patel / Beth Williams @ Euro RSCG Biss Lancaster
020 7467 9227 / 020 7467 9260
firstname.lastname@example.org / email@example.com
The BLUE LABEL, CÎROC, JOHNNIE WALKER, PAMPERO, SMIRNOFF BLACK, KETEL ONE TANQUERAY and TANQUERAY NO. TEN words and associated logos are trade marks. © Diageo 2008.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. Visit www.drinkaware.co.uk and Diageo?s own global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.
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