Apple reinvents the phone. Imagine Apple's typically easy to use computer software interface, like a touchscreen keypad when you need to dial. When you want to watch a video, it's got a screen bigger then the Video iPod. Suddenly, the phone interface isn't fixed and rigid, it's fluid and molten. Software replaces hardware. The traditional phone is obsolete for all the things it's become. This integrated device is driven by a mini-computer with a web browser that displays regular websites instead of the stripped down versions of all phones and mobile devices today. It also happens to be a phone, a camera, and a video iPod as well. Apple is hoping that the iPhone takes off like it's iPod forefather. Today, Apple stocks went up while cell phone companies' went down across the board.
MacWorld EXPO 2007, Moscone Center, San Francisco.