The HMX-E10's swiveling lens isn't the first we've seen, but it's a welcome addition in the vanilla world of pocket cams. This one has a 1/3.2 inch CMOS sensor and shoots 1080p, 30fps HD video, and it has some built-in effects like pencil-sketch, tilt-shift, and vignetting for when you're feeling a little creative. It will be available this September for $200 in black and a nice cream.