SCRM: Seven major families of business use cases
Don't know how to approach Social CRM? Start with this framework.
This key framework is from the report "Social CRM: The New Rules of Relationship Management" From the Altimeter Group, in March 2010.
To read the full report and develop a strategy around Social CRM, go to:
www.web-strategist.com/blog/2010/03/05/altimeter-report-t...

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