Nakheel Harbour & Tower Launch
On Sunday October 5, 2008, Nakheel launched the now delayed Nakheel Tower in the ballroom of The Atlantis Resort on Dubai's Palm Jumeirah. The Brand Experience developed the strategy and creative direction for this launch and then led a production team featuring some of the best in the business. This team included FiveCurrents, Obscura Digital, MC2, Big Foote Music and Sound, HQ Creative, David Campbell Design, Oneal Designs and a host of others. We also worked closely with The 7th Art, the branding agency for Nakheel Harbour & Tower. Arabian Business called the show "an impressive sight" and praised Nakheel for "stealing the (Cityscape Dubai) show before it had even started with the launch of a kilometre-high tower."
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