I am down again - drug poster campaign (hdr)
This was used for my 2nd year Visual Design project:
A poster to be used for a drug awareness campaign titled "Worried about Someone"? Designed to be used by the independent drug awareness and advice service FRANK.
The poster uses dark and abstract imagery manipulated to look like a disturbing scene of a drug abuser distressed/confused and in need of help. An unreal yet serious eye catching appeal is used in a bold attempt to get friends of, or drug abuser themselves to contact FRANK.
I tried to use shocking and serious content to show the consequences and seriousness of drug use, past campaigns from FRANK I found where either too comical or too information rich. I have kept the posters simple but with a clear message that hopefully friends of drug users will pick and act upon.