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AD FOR BOXED SET OF T. ENAMI STEREOVIEWS OF JAPAN in the SEARS, ROEBUCK & CO 1908 CATALOG | by Okinawa Soba (Rob)
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AD FOR BOXED SET OF T. ENAMI STEREOVIEWS OF JAPAN in the SEARS, ROEBUCK & CO 1908 CATALOG

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T. ENAMI'S late 19th Century stereoviews of Japan had been making a big hit in the USA since the Philadelphia 3-D Publishing firm of GRIFFITH & GRIFFITH began selling hundreds of titles starting in1900.

 

T.W. Ingersoll out in the Mid-Western USA began selling complete sets of Enami views soon after.

 

SEARS & ROEBUCK wanted to offer Enami's views as a 100-view set in their "Big Book" catalog of 1905. They obtained non-exclusive rights to the real-photos from Ingersoll, and then converted them to 3-color "Litho-views". With Sears' catalog having a print run of 6,000,000 copies a year, ENAMI'S set of Stereoviews became a best seller for them, and remained a regular catalog item for 6 years.

 

The above illustration is from the 1908 Sears catalog. Most collecting "purists" won't touch these old color lithos. However, such photographic "purists" totally miss the point that the1,200 or more titles of world views published by Sears are

 

(1) good for studying the studio props and images as a guide for identifying the REAL PHOTOS and LANTERN SLIDES when you come across them, and

 

(2) are a cheap "thumbnail" archive and guide to the REAL PHOTOS that can be accessed TODAY -- especially if you need a high-quality print for exhibition, or as a book illustration.

 

That's because all of the precious, irreplaceable, valuable, historic, ORIGINAL GLASS NEGATIVES are quietly being stored today in a basement in California that sits right on the.....San Andreas Fault (!)

 

And for a fee, ANYONE can have and exhibition-grade enlargement, or even just a simple study print made from the ORIGINAL NEGATIVES. 138.23.124.165/mainFrame/collections/guides/kmast/col_kma...

 

Click on the below link to enlarge and read the glowing copy, and the "Sears Version" of a romantic love story about a Geisha and her "Lover" :

 

www.flickr.com/photos/24443965@N08/2407061602/sizes/o/in/...

 

PS. 85 Cents for 100 views ??? That's about $20.00 in 2011. The sets now sell for $50 to $150 on eBay depending on condition. Taking those eBay auction prices into consideration, for the folks that wanted this JAPAN set way back in 1908, 85 Cents was a great price !

 

For more about T. ENAMI see : www.t-enami.org/services

 

 

SEE ENAMI'S CLASSIC IMAGES IN THIS FLICKr COLLECTION : www.flickr.com/photos/24443965@N08/collections/7215761388...

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Taken on March 27, 2006