Valpack ad, Essential Church

    This is an ad we are going to be putting in the Valpak (envelope full of coupons) in the two months before the church launch. I am interested in getting some feedback on it.

    Comments and faves

    1. jacob_lewis3 (41 months ago | reply)

      You need to work on your cropping of the guitar or it's that the guitar is small and you made it bigger, and it got pixelated around the edges. Makes the piece look very unprofessional. The first picture you have of the girls looks like a stock photo, but the second one of the guy does not. It looks more like an amateurs photo. I would switch it out for a stock photo to give the look of a more professional piece. I would also take the shadow off of the guitar. Just a thought...I might add a picture of an iPod touch beside those words. People will see the picture before they read the words, the picture might prompt them to read the words. Hope this helps...keep working on it so that it looks more professional. You want to give the first impression to potential members of a professional church, the "they have everything together" feeling.

    2. vickydublu (41 months ago | reply)

      hubby and i just planted a church and i know how hard it is to figure out advertising: how, when, to who, what to say, etc. it can make your head spin!

      i would work on this. it doesn't really tell me much about the church i guess. "tell" people what you are about through the design. why should i be there? what do you have that i need? what kind of feeling do you want to convey about your amazing new church? this one is just a little generic. i think you can convey what amazing uniqueness God has given your church.

      i really think you can do this! it's worth it! i pray that God blesses your church and brings people who need to know Him!

    3. KRISTYN.with.a.Y (41 months ago | reply)

      this just feels very disconnected....what does a guitar have to do with a new church besides the fact that there is music? i think it's way too big a part of the design unless you are emphasizing that you have guitars? it looks like a guitar ad not a church ad...

      i'm guessing by your wording that you're trying to attract a younger crowd but this ad doesn't really advertise that, the colors are corporate looking

      if you can't change the photos i would consider putting them in black and white to atleast try to make them feel more cohesive

      keep working at it! god bless.

    4. ShareNewHope (41 months ago | reply)

      Thank you all for the help. I made the changes you all recommended and sent it in. Thank you.

    5. vickydublu (41 months ago | reply)

      ooooo, show us the final product!! :)

    6. ShareNewHope (41 months ago | reply)

      The final one is on my site linked below. What happened was the outside designer did a HORRIBLE job and gave me their proposal the day before the deadline. I am limited at what I can do and had less than 24hrs. to get something desinged and turned in. I wish it was more eyecatching and inquisitive. We have another one that will go out for easter. Any ideas? Again, thanks for the help. I dropped the local photo and the guitar and put a tag line on it that is admittedly taken from another church, but does accurately describe who we are and put some pictures that match the tag line and will connect with our target demographic (lonely naval wives whose husbands are out to sea, we're in an area with the highest concentration of naval families in the country).

      www.flickr.com/photos/21799895@N03/3182822936 /

    Want to format your comment?
    keyboard shortcuts: ← previous photo → next photo L view in light box F favorite < scroll film strip left > scroll film strip right ? show all shortcuts