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Importance of Structured Data in SEO | by jeroldshockley
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Importance of Structured Data in SEO

When it comes to SEO, many people think about links, content, and web page optimization. However, this is not everything that can let you cover entire SEO process. There is something else called structured data without which you cannot launch your SEO campaign in a better way.


Over the years, we have been seeing search engine results consisting of a link and a little description beneath the link. However, #SEO has evolved greatly in the recent years. The impact of this evolution can also been in the search engine result pages. For instance, you may be able to find information about the calories and the time to cook in the #SERPs when you search for a recipe. Pricing information and reviews about a product are also the examples to mention in this regard.


These are the things which now matter in SEO. So you have to make sure that the content from your website qualifies for being shown in the information box area.


What is structured data?

The information, which you add in the website’s #HTML to tell Google what your page is about, is known as structured data. So, this information essentially needs to be structured to make it understandable by the search engines.


Typically, it is the schema markup that you use to provide search engine the information we are talking about. Schema is used to tell Google what a particular page is about. It also contains the information which you would want to show to the people.


Importance of structured data

Although structured data is not a ranking signal, it still has huge importance for SEO for a number of reasons. Some of those reasons are worth mentioning here.


•The huge part of #on-page SEO is done to help search engines determine the relevance of your website. This is exactly what you can do with the help of structured data. Typically, this information helps Google decide about the type of search queries against which your content needs to be shown in the SERPs.

•It is still important for your websites to be shown on the top in the search engine page results. But then you may be able to figure out that there are other websites too on the page one. So, anything you do in order to get the click from search engine users would be worth the efforts you make in order to stand out in the competition. This is exactly what you can get from the structured data.

•CTR is one of the most important things because you just want people to visit your website. While you are going to make a part of the content from your web page public on the SERPs, this practice is definitely going to drive people clicking the link of your listing.


In the end, it is worth mentioning that structured data is good for the SEO of your #website. There is a competition out there, and the only way you can have an edge is that you are prominent. Structured data tends to give you that kind of prominence.

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Uploaded on October 28, 2018