From The Investment Professional®, Volume 2, Number 2, Spring 2009.
Designed by Dawn Cavalieri.
© 2009 The New York Society of Security Analysts, Inc.
A fun layout for an article that had a touch of humor, despite the weightiness of the topic. I like how the "C" in "Crisis" reflects the circle, and feel that the typeface (Rockwell) combined with the round shape suggests a life preserver.
The author, a Nobel Laureate in Economics, wrote to me: "When I saw your title for my piece, “Portfolio Theory under Pressure” I feared you screwed things up. But when I read beyond the frightening headlines—which were my words, word for word—I found that the article was just as I wrote it. [The] drawing of sharks circling the portfolio theorist, and your bold presentation of my three assertions, were stokes of genius!"