Absolute Truth Series Postcard
This is a postcard idea to send to surrounding neighborhoods to let them know about the upcoming sermon series. The name can't change. I struggled with the layout of the back, and I am not sure if I like the concept of steel/industrial imagery. Any thoughts/suggestions? Thanks
Comments and faves
Ryan Imel (55 months ago | reply)
Well of course the name can't change!
Get it?
Anyone?
(crickets)
@chadmaag (55 months ago | reply)
I'm wondering how the title is playing to your non-churched audience. We live in such a pluralistic culture, that the notion of any sort of "absolute truth" is a misnomer at best, and impossible at worst.
Along the same lines, visually this really unapproachable. The metal texture and the color palette feel pretty cold, and gives a connotation of isolation and borderline imprisonment. This wouldn't cause me to want to be a part of this series (if I were non-churched).
Is your church approaching this as a "felt need" series, or a more theological, teaching series? What is your target audience for the series, who are you trying to attract? Is this intended purely for church goers, or are there any evangelistic themes you all are intent on working in to the series?
lavalamp775 (55 months ago | reply)
it just seems really cold. i do believe in absolute truth, but i think this might keep more people away than draw people in.
Joost _ (55 months ago | reply)
Absolute truths are written in stone. (Moses can testify). Maybe just another take on things. I agree with people above, its too cold, not attractive in any sense, but if you could manage to sneak in a question mark, that would leave some room for discussion and questions.
Maybe if you could do a 'lighter' version of an absolute truth, and maybe even overdo that, you'd get a lot more positive response. (absolute truth being a helium balloon that is about to get pinched, or just let up in the air. Or use the 10 commandments as 10 stepping stones in a brook/river. Something like that. (maybe too cheezy, but it is just an idea)
@muntz (54 months ago | reply)
@joost: ooo...i like that 10 stepping stones/10 commandments parallel.
try warming it up some more. that will help tremendously. if the title can't change, then warmer colors will help. this is what happens when communications isn't invited to the party. even something like "total truth" would convey better than absolute.
i loved this idea from earlier.
cscotta (54 months ago | reply)
Yeah, the title and industrial-masculinized aesthetic are a big turnoff for me. Who's your audience?
If you're interested in another approach, you might have a bit of luck subverting the dogmatic character of the title by using smooth, lowercase type and warm colors. Sort of a "truth is relational" approach rather than "step out of the way or be crushed by the falling anvil."