Sports Museum of America official logo

FRCH Design Worldwide Helps The Sports Museum of America Get Their Game Face On

FRCH Helped Create Logo, Brand Identity and Retail Experience
for New All-Sports Museum, Opening May 7th in NYC


NEW YORK—May 5, 2008—The Sports Museum of America (SmA) www.sportsmuseum.com will be the first of its kind when it opens on May 7, 2008 in New York City. SmA, in partnership with more than 50 individual Halls of Fame and other leading sports organizations, will be the nation’s only interactive, multi-media all-sports experience. SmA worked with FRCH Design Worldwide to capture the emotion of sport in the museum’s logo, brand identity and retail experience.

For more graphics, contact Kevin Dugan at kdugan AT frch DOT com

More background here as well: www.frch.com/cms/content_article_lists/articlePage/1/118