Utsaha, a premier event on the Indian B-School circuit, is the annual Marketing Fest of IIM Indore. This year, Utsaha looks beyond the usual audience present in the cities and towns of India and takes a sneak peek into rural minds.

With a rural marketing focus, Utsaha 2009 offers companies a platform to showcase their brands and perform projects on research, branding, concept testing, rural communication etc., all with the complete involvement of IIM Indore student teams.

Utsaha 2009 will be a part of the extravagant Kartik Purnima Mela.

Dates: 1st-3rd November, 2009

Venue: Janapaw Kuti & Badgonda (Malwa rural region), Madhya Pradesh, India

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Name:
Utsaha IIM Indore
Joined:
October 2009